Teresa Wu. New Yorker. Product Designer.
Advocate for inclusive design.

I solve business challenges by creating thoughtful and effective, user-centered designs that delight users. Throughout my career, I have worked in the health and education industries. Currently, I am the lead product designer at BrainPOP, where over 25 million customers use the products I've designed.

📖 Full case studies available upon request.

Role: Lead Product Design

BrainPOP Movies with Pause Points is a contextualized quiz or discussion embedded within a movie. They promote active viewing and help teachers scaffold movies for various grade levels.

 

Role: Lead Product Design

BrainPOP Assessments encourages and uplifts students and teachers to reach their fullest potential with helpful and delightful feedback.

 

Role: Lead Product Design

BrainPOP Leveled Reading strengthen student reading skills and deepen their understanding of the movie's themes through high-interest texts offered at three reading levels. Integrated assessments provide opportunities to practice and apply reading strategies in a meaningful context.

 

Role: Lead Product Design

BrainPOP Assignment Builder is a tool that teachers can use to create an assignment with multiple parts, enabling them to mix and match different BrainPOP activities in one assignment and tailor student learning.

 
theclaw-1.gif

Role: Interaction Design

Typing Game Prototype: The Claw is a practice game targeting 3rd grade and up. The game grid directly reflects the layout of a keyboard and the player navigates by typing keys adjacent to the player’s position. The player also uses copy/paste shortcuts to pick up and drop items.

 
typetwister-1.gif

Role: Interaction Design

Type Twister Game Prototype is a puzzle typing practice game targeting 3rd grade and up. A puzzle typing game where you have to arrange your fingers to be simultaneously pressing multiple individual keys.

 
podpal-tw.png

Role: Visual Design

TOBI® Podhaler® iOS App is a companion app to help patients keep track with their treatments. The target users of this app are teens and young adults taking TOBI Podhaler.