I design with empathy first, identifying core user needs before making strategic bets on impactful solutions. I balance creating innovative features with maintaining cohesive design systems across my product work. My approach is practical: design must evolve as products scale, teams change, and user needs shift over time.

Throughout my career, I have worked in the health and education industries. Currently, I am the lead product designer at BrainPOP, where over 25 million customers use the products I've designed.

📖 Full case studies available upon request.